However, it wasn’t until 1985, when Miuccia Prada re-vamped the backpack concept by using black nylon fabric -the same waterproof nylon used for parachutes- and by putting no logo on it. Of course, the flamboyant 1980s weren’t ready for welcoming something such minimalist, yet. Almost a decade later, Prada’s venture would be recognized and managed to create an “it” bag that would boost its sales worldwide. The nineties were about practicality and minimalism, so this utilitarian bag became a dear one. Over the years, many other high-end brands followed Prada’s model. Gucci, Louis Vuitton, Donna Karan, to name but a few, launched their version of a more fashionable backpack. From this point, the backpack wasn’t just a casual accessory, but luxurious materials were used to be more attractive to new customers. |