Nowadays, people read more than ever before seating in front of a computer screen or an iPad. People want to observe a photo shoot and participate even with their imagination. Through this transitional time for the media, in these difficult financial times, one can be creative just by observing the social environment in which he or she lives. Being proud of our creation, we’ll try to convey our passion for fashion and everything new. It’s in our human nature the need to be charmed by the new, and at the same time to be nostalgic about the past.
In this first issue, we will travel to the past and be charmed by the “last Greek goddess” and a “woman - flame”. Throughout her life, Melina Mercouri was full of dreams, hopes, and fights. She was one of the most important Greeks of the 20th century. Greta Garbo, and Picasso were some of the stars she had met. She was a political activist, and a strong advocate for the return of the Parthenon Marbles to Athens.
Angelos Bratis, Yiorgos Eleftheriades, Victoria KyriaKides, Mi-Ro, and Zeus+Dione are the 5 emerging Greek fashion designers who are meant to be the Greek fashion gods of a new era. The financial and social circumstances in Greece are very tough at the moment. Will they manage to survive and thrive during this difficult crisis time?
During the Fashion Weeks for Spring/Summer 2016, we noticed some collections that stood out and got positive credits from the fashion world. Mary Katrantzou impressed us with her folklore aesthetics, and Marni got us back to the Basics. Victoria Beckham said farewell to her black and mod designs, and she welcomed bold prints.
In our editorial shoot, we will present a different proposal on how a fashion shoot should be in such difficult times. Could an editorial shoot be creative when the magazine’s finances are not flourishing and there are no models? Difficult times will be once more our inspiration.
Being charmed by the release of iWatch, several luxury watchmakers have designed smart watches. Will they succeed? Has Apple turned into a luxury goods company? Apple products have always had their own style.
With the observe magazine, we will follow many different paths, but we’ll also make many stops. We will observe and talk about issues that bother us in our daily life. We will read about people who deserve our admiration, and learn about them and their work that they have contributed to their country and humanity. We will observe how fashion changes from season to season, and analyze it.
Welcome to observe magazine where everything is connected, and the only thing we should do is to observe.