The new ad campaign by Gucci entitled The Cruise 2016 Campaign, uses the music of a Greek band called Alive She Died.
The forgotten band was famous between 1984-1987. The song in the Gucci’s video is a cover of She’s Lost Control by Joy Division. The combination of image and music is magic and the cover of Alive She Died boosts the musical genius of Joy Division.
The director Glen Luchford delivers 2:47 minutes that go far beyond a simple fashion clip. σ https://www.gucci.com